About Me
I am Sebastián Mendizábal. I have 18 years of experience in spare parts and the aftermarket, and 13 years in the motorcycle industry, developing products with factories in China for Latin America.
My Background
My career began in spare parts and the aftermarket. That is where you quickly learn what truly matters in a motorcycle: what breaks, what the mechanic asks for, what has high turnover, and what sits in the warehouse for years. That foundation stays with me today in every product I develop.
Later, I moved into product development. I have designed and developed more than 50 motorcycle models and full lines of spare parts with factories in China: from portfolio strategy, design, and specifications to negotiation, quality control, and launching. I have revamped entire portfolios, created brands from scratch, participated in the startup of an assembly plant, and led two brands to the top 5 of the Ecuadorian market.
Later, I moved into product development. I have designed and developed more than 50 motorcycle models and full lines of spare parts with factories in China: from portfolio strategy, design, and specifications to negotiation, quality control, and launching. I have revamped entire portfolios, created brands from scratch, participated in the startup of an assembly plant, and led two brands to the top 5 of the Ecuadorian market.
How I Work
I understand what the Latin American market demands, what a factory can deliver, and how to bridge the gap between the two. To me, a good product isn't just one that looks good: it's the one that hits the right price point, meets the agreed quality, and sells.
Market Insight
Every decision is based on real demand, not a catalog.
Clear Numbers
Target price, margin, and investment from day one.
On-the-ground Presence
Operations base in Chongqing to negotiate, consolidate, and control quality.
Straight Talk
If a product doesn't make sense for your market, I will tell you before you invest.
Both Sides of the Business
Because I know both sides well, I also work for factories: I help Chinese factories find serious clients and grow in Latin America and other markets, adapting their products to market demands and managing the client relationship in their language and culture.
Key Milestones
17 new models designed and developed in 5 months to revamp a brand's entire portfolio, which moved from 9th–10th place to 3rd in the market within two years.
21 new models to reposition a brand that had fallen to 10th place; today it is in 5th place and its dual-purpose family is #1 in its segment.
Two brands created from scratch, including the startup of an assembly plant in the country; one of its motorcycles was the best-selling bike in Ecuador in November 2015.
A spare parts business that tripled its sales.
A multi-brand spare parts division that tripled its sales (+210%) and turned dead stock into a profitable business.
Who I Help
Motorcycle brands that need to revamp or complete their portfolio.
Small and medium-sized importers who want to buy directly from the factory, with minimum order quantities and payment terms tailored to their needs.
Distributors who want their own line of spare parts, with their own branding and packaging.
Companies evaluating entry into the motorcycle business that need to validate the numbers before investing.
Chinese factories that want to grow in Latin America and other markets.
Outside the Office
I am also a motocross rider. Testing and understanding a motorcycle from the seat is part of how I work: there are details regarding ergonomics, suspension, and handling that you only notice when you are riding.
Would you like to discuss your project?
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